Property Marketing – Australia & Asia Pacific Regions

Through a detailed and designed approach Darren McCoy, real estate digital pioneer, delves into his personalised information and materials allowing new and seasoned agents and agencies a systemised and actionable method of property marketing, exclusive to the Australian and Asia marketplace.

Digital Marketing  – Social, Culture & Innovation in Property

Learn what it takes to build an effective and successful real estate digital footprint and ensure your branding and positioning is clean and sharp, that your messages are direct and your technology is supporting you. Work happiness, lifestyle and family are key drivers toward a healthier life, and good ideas are often true. Find your niche in this property space, and make it yours. Set up time to host a digital marketing workshop now.

Buyers Agent  – Finding a Dream Home

As a buyers agent in Melbourne we will always operate in the client’s best interests and will take the time to understand the needs of each client and work to provide effective solutions for each of them. Access to an enormous network of property professionals. Create a property buying plan now.

Project Marketing  – Branding, Pre-Sales & Events

Show strength in the market with a deliberate off the plan project marketing strategy. Ensure it is targeted to the urban demographic, through international property marketing, digital and traditional. Event location and style are as important in this early stage to back up the returns and the projections. Partnerships and relationships are paramount to succeed in this high impact service industry. Set up a project marketing plan and promote your off the plan apartments in Australia and Asia.


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Hand Written Articles by Darren McCoy

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Search for Property in the $400-$500K Range in Victoria

Buyers are looking for bargains in their search for property in Melbourne. The First Home Buyers market is opening up again. Currently there are 93 suburbs in Victoria with a median house price between $400,000 and $500,000. Most first home buying is affordable in this range. The Whittlesea council has [...]

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It is a Buyers Market in Melbourne

It is a Buyers Market Melbourne Resident cash buyers looking for very high rental yields. There are some outer region suburbs that are performing very well, and have a low entry point price. These established properties are doing well due to holiday accommodation rental returns. Let me know if you [...]

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St Kilda Property and Social Culture

St Kilda Community. This article talks about community things related to St Kilda property in Melbourne, Australia. The 2016 St Kilda festival went ahead as planned. The Port Phillip council approves the funding for another few years. The set up was incredible. You could walk around and see about 10 bands playing, plenty of things to [...]

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Social Themes in Real Estate Marketing

To establish the emerging social themes in real estate marketing, I popped off to NYC in January 2016 to attend the Inman Connect Conference at The Marriott on Broadway. This is my 6th Inman Connect over 5 years, and there are plenty of Aussies here. NY is snowed in! What a [...]